A research team from Iowa, Minnesota and Nebraska gathered information from more than 1400 individuals on ways to improve the marketing of crafts and other products to tourists. This article contains information on what tourists are buying, how they find places to buy crafts, where they shop for crafts, their budget for crafty items, their criteria for selecting crafts to purchase, what types of tourists buy which type of crafts, and a host of additional useful information for marketing crafts.
Crafty Tips:
Successful craft producers promoted themselves and their products by:
- providing business cards and hang tags
- signing their work
- using a logo
- offering limited edition information
- providing written biographical data