Promoting Etsy Shops

URLs, SEO & Branding for Etsians




Just like any website, there are tons of ways to promote an Etsy Shop.

While listing them all would probably fill a book, I thought I would just talk about one that I see quite frequently with submissions made by Etsians to Crafty Tips.

Update May 2013 – since this article was originally written, Etsy has rewritten the code behind their site and while it is less likely for Etsians to utilize multiple URLs for their shops, I think the information presented here is still worth reading.

Canonicalization

A big giant word to discuss what is hopefully a simple concept.

The first page of any shop on Etsy has three different addresses. They all include your shopname – shopname.etsy.com,  www.shopname.etsy.com and www.etsy.com/shop/shopname.

Using any of the three addresses will get you to the same place – in fact, Etsy automatically changes the URL to www.etsy.com/shop/shopname.

The mistake many Etsians are making is when they promote their shops is to switch between the URLs falsely thinking it will gain them more traffic.

Three addresses, one third the links.

promoting etsy shopsWhen it comes to search engine optimization and ranking well in the search engine results (SERPs), much depends upon links from other websites, which are called backlinks. While not the sole consideration, quite often the site with the most backlinks vaults to the top of the SERPs.

If you promote your Etsy shop using multiple URLs, your are in effect competing with yourself. Instead of having say 450 links to your shop, you end up with 150 going to shopname.etsy.com, 150 going to www.shopname.etsy.com and 150 going to www.etsy.com/shop/username.

What that means is your competitor, who maybe only has only 200 total backlinks to their shop, could end up outranking you if all of their backlinks are going to the same address.

Branding Etsy Shops with URLs

Now that you see why linking to both types of addresses for your Etsy shop can work against you, let’s talk about which URL you should use.

It should be fairly obvious which address would make a better choice – the one Etsy is defaulting to – www.etsy.com/shop/shopname.

Promote your Etsy shop for Free

Now that you know which URL you want to use to promote your Etsy shop, why not start using it right here on Crafty Tips?

 

19 Responses to Promoting Etsy Shops

  • Pingback: Selling Crafts Online Without a Website | Tips For Crafters

  • Wow, I had no idea about any of this! Thankfully, I have only been using “http://stichesintime.etsy” when link building and none of the other ones. I thought they were all one and the same and it didn’t matter. Thanks for the info!

    This comment on Promoting Etsy Shops was posted on September 28, 2010 1:52 pm
  • Crafty

    You are most welcome. It was something I had to learn the hard way. Makes sense really but I think many folks think it’s better to spread out all of the names without realizing that they are undermining everything they’re doing.

    Thank you for the comment and good luck promoting your Etsy Shop!

    This comment on Promoting Etsy Shops was posted on September 29, 2010 8:24 pm
  • beverly

    Thank you for this timely advise. I just stumbled on this site during a search for tatted lace and it couldn’t be more useful. I am designing, in my head so far, my etsy shop for my wirewrapped and pmc jewelry. This will give me a good start in how to put up my shop and what address to use. Thanks for the info.

    This comment on Promoting Etsy Shops was posted on October 18, 2010 4:41 am
  • Crafty

    Hi Beverly,

    Thank you for letting me know you found my article helpful.

    I wish you much success with your jewelry venture!

    Warmest Regards,

    Michele

    This comment on Promoting Etsy Shops was posted on October 18, 2010 12:58 pm
  • Thank you so much for this CLEAR explanation. I had some idea that there was an issue with search optimization, but I didn’t know what it was or how to go about correcting it. Now I know.

    This comment on Promoting Etsy Shops was posted on November 7, 2010 6:12 pm
  • Crafty

    Hi there and thank for letting me know you found this article useful. I wish you much success with your Etsy shop!

    This comment on Promoting Etsy Shops was posted on November 18, 2010 4:31 pm
  • Anyone have any other ideas on how to promote your etsy shops… other than Facebook, Twitter and blogs?

    This comment on Promoting Etsy Shops was posted on November 28, 2010 3:20 am
  • Crafty

    Gee, Jay, there is a great option right here on this site – free submission for a listing in our directory. And, Crafty Tips isn’t the only great directory out there – you might also want to check out Craft Site Directory. They’ve been online even longer than us and also offer free listings. But, they don’t offer all of the cool crafting tips that we do.

    Also be sure to check out our other blog, Blog About Crafts for tons of great ideas on Selling Crafts on the Internet, Website Promotion and Search Engine Optimization along with a variety of other ideas to help your crafting business.

    This comment on Promoting Etsy Shops was posted on November 29, 2010 4:34 pm
  • Wow. This is something I never even thought about before. I’ve been doing a lot of research on Etsy promotion and this is the first time I’ve seen anything touching on this subject. Thanks for the article!

    This comment on Promoting Etsy Shops was posted on January 22, 2011 10:08 pm
  • deborahjan

    Thanks for your willingness to share information. I am a freelance writer, as well as a crafty person. I just happened to run across this site. I want to open an online shop where buyers can actually find my stuff. Up to this time, I have refrained in putting my good altered books and other original items. I can see from briefly looking here, that this may just be the answer to all my questions.

    This comment on Promoting Etsy Shops was posted on April 10, 2011 6:45 pm
  • Thanks for the article I was wondering about urls to use!
    Any luck with paid advertising for etsy shops? I tried a craft site with no luck.

    This comment on Promoting Etsy Shops was posted on May 17, 2011 10:39 pm
  • Great idea. I was wondering how to get my page on etsy to display my name first. Even when I type it in that way it shows up with estys name first.So does it really matter if I just copy and past the url like it is listed on my shop page?

    This comment on Promoting Etsy Shops was posted on July 11, 2011 1:36 am
  • WOW! Thanks soooo much for this! I had no idea! I was sharing something like http://etsy.com/creationfaeries which doesn’t work right. :P
    But all you said makes sense! Even though SEO is still a huge sea to swim into thanks for shedding some light on this matter!

    This comment on Promoting Etsy Shops was posted on December 1, 2011 9:49 pm
  • This is GREAT information. I have always used the http://www.etsy.com/shop/trendzjewelrysupply and not any of the other ones.

    I had no idea though that it could hurt instead of help. Thanks for the info!

    This comment on Promoting Etsy Shops was posted on February 6, 2012 7:37 pm
  • Excellent article! That is what we with Friendly Worms were looking for!

    This comment on Promoting Etsy Shops was posted on April 23, 2012 7:32 pm
  • Thanks for all the info and advice. Had no idea about id #### I never use it as far as I know.. thanks Sharie

    This comment on Promoting Etsy Shops was posted on March 10, 2013 9:22 pm
  • Crafty

    Thank you for clarifying that. It’s been several years since this post was written and at that time, Etsy was still using shop numbers.

    This comment on Promoting Etsy Shops was posted on May 15, 2013 2:52 pm

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