URLs, SEO & Branding for Etsians
Just like any website, there are tons of ways to promote an Etsy Shop.
While listing them all would probably fill a book, I thought I would just talk about one that I see quite frequently with submissions made by Etsians to Crafty Tips.
Update May 2013 – since this article was originally written, Etsy has rewritten the code behind their site and while it is less likely for Etsians to utilize multiple URLs for their shops, I think the information presented here is still worth reading.
A big giant word to discuss what is hopefully a simple concept.
The first page of any shop on Etsy has three different addresses. They all include your shopname – shopname.etsy.com, www.shopname.etsy.com and www.etsy.com/shop/shopname.
Using any of the three addresses will get you to the same place – in fact, Etsy automatically changes the URL to www.etsy.com/shop/shopname.
The mistake many Etsians are making is when they promote their shops is to switch between the URLs falsely thinking it will gain them more traffic.
Three addresses, one third the links.
When it comes to search engine optimization and ranking well in the search engine results (SERPs), much depends upon links from other websites, which are called backlinks. While not the sole consideration, quite often the site with the most backlinks vaults to the top of the SERPs.
If you promote your Etsy shop using multiple URLs, your are in effect competing with yourself. Instead of having say 450 links to your shop, you end up with 150 going to shopname.etsy.com, 150 going to www.shopname.etsy.com and 150 going to www.etsy.com/shop/username.
What that means is your competitor, who maybe only has only 200 total backlinks to their shop, could end up outranking you if all of their backlinks are going to the same address.
Branding Etsy Shops with URLs
Now that you see why linking to both types of addresses for your Etsy shop can work against you, let’s talk about which URL you should use.
It should be fairly obvious which address would make a better choice – the one Etsy is defaulting to – www.etsy.com/shop/shopname.
Promote your Etsy shop for Free
Now that you know which URL you want to use to promote your Etsy shop, why not start using it right here on Crafty Tips?